I think Stephen Denning is a genius. I really liked Squirrel, Inc and this new book takes what Denning is good at to a whole new level. Denning has an uncanny ability to unpack the stories leaders are telling and get to the heart of why those stories work or don't work.
For instance, his assessment of why Al Gore lost the 2000 presidential election and yet was able to pull off almost cult hero status when it came to dealing with global warming is definitely worth the price of admission.
Leadership and narrative is a hot topic these days. The trajectory of any leader is commensurate with his or her ability to both tell stories and create them. All of us know that telling stories is important, but creating a story for your organization is a daunting task. And, once created, then building commitment to that particular story can be a mammoth challenge.
Denning's uniqe ability to break down leadership narrative into its various parts (getting people's attention, stimulating desire, reinforcing with reasons, and continuing the conversation) brings something to the table that is left behind in a lot of books on leadership. He is definitely the authority on this matter. He not only can unpack these elements, but can illustrate them with memorable stories of how they work in real life.
Check it out.